McLaren Automotive, the world's newest sports car company, has revealed that well-known dealer group Rybrook will represent the brand as McLaren Birmingham focusing on the central regions of England and Wales.

One of three retailers partnering with McLaren for the 2011 launch, Rybrook will open exclusive new premises in Birmingham to cater for the all-new McLaren MP4-12C and future McLaren models. The location and further details will be announced shortly.

The UK, along with the USA, will be McLaren's biggest market, and initial interest in the UK for the 12C already exceeds the first year's allocation. Rybrook and the two other McLaren retailers (McLaren Manchester and McLaren London) will join a global network of 35 in 2011 who will be responsible for selling a planned production volume of 1,000 12Cs in the first year. Volumes across the model range will reach around 4,000 by the middle of the decade, built in an all-new manufacturing facility at McLaren's Woking home.

A full model range of high-performance, two-seat, mid-engine McLaren sports cars will be completed by the middle of the decade. Antony Sheriff, McLaren Automotive's Managing Director, said: "The UK is our home, and the strong demand for the 12C from potential retailers and prospects is evidence of the strength of the McLaren brand in the UK." Prices for the 12C will be confirmed at a later date, but the car will sit in what McLaren terms the 'core' sports car segment of cars priced between £125,000 and £175,000.